Reach Mobile Users
Without Losing Desktop Visitors
Did you know that your web site may be frustrating 40–50% of your users?
If your site is not mobile-friendly, there is a good chance you are losing site visitors—and perhaps customers.
Depending on whose research you’re reading, and what day it is, access to the Internet via small-format devices such as smartphones and tablets is somewhere in the range of 40% or more of all Internet usage.
This huge user base makes it critical that your site loads and displays well on small screens and via limited bandwidth. It is also important that your mission-critical information is very easy to find upon page load.
I offer viable, affordable solutions for mobile readiness.
Utilizing innovative yet proven methods in order to achieve quick page loads and structurally-sound web pages, I ensure that the effectiveness of your site is not dependent upon the device with which it is being viewed.
Get in touch with me today, and we can start planning your mobile-friendly web site.
Separate Mobile Site?
A lot of folks are touting the implementation of a completely separate site for mobile users.
While I can do that too, in most use cases, it introduces an unnecessary layer of complication. While there are instances where a separate site may make sense, for most businesses it does not, for the following reasons:
- Increased development cost. Creating two separate sets of site structure and/or content can double (or more) the cost of your initial investment.
- Increased maintenance headaches. Multiple versions of your site means higher update and maintenance cost, more possible debugging, higher risk of missing necessary updates, and generally, more potential difficulties.
- Devalued user experience. Many users expect to see the same content no matter how they visit your site, even if it may look a little different, of necessity. A separate mobile site is only sensible if your goal is to not meet that expectation. With a few exceptions, most businesses ought to be looking to keep desktop-to-mobile as similar as possible.
There are reasons to implement a mobile-specific site. But be sure that those reasons apply to your particular business before investing extra.
My standard web solution involves responsive web design (RWD). Instead of creating two separate sites, RWD ensures that your site resizes well no matter how large or small the viewport, and (done responsibly) also avoids forcing low bandwidth connections from downloading materials that cannot be appreciated on a small device.
Fundamental to the RWD approach are the following features:
- Device agnostic. Responsive web design does not depend on keeping track of the myriad of phones, tablets, and other devices available, which helps your site remain future-proof. After all, innumerable new devices come to market every year.
- Holds together across virtually every viable size. Responsively-designed sites will not break when viewed in small viewports, whether it’s a desktop user resizing the browser, or a cell phone user visiting your site on a 320 pixel wide screen.
- Consistent content. While small phones may not receive huge images which would be taxing to download and essentially impossible to view with appreciation, overall the RWD approach delivers your entire site to the end user, no matter what device is being used.