Identity Development
Saying It 2.0

There are marketing companies that in effect manufacture an identity for their clients. The client has been, and is, one thing, but the marketing company presents them as something else entirely.

That's not my schtick.

Consultation and Strategy Development

I help both of us understand who you are, and uncover your particular strengths that should be getting the accent.

Think of it as putting your best foot forward. You don't lead with your liabilities, but with your strengths. At the same time, this is always done with integrity - the foot that is being put forward is your foot, not something concocted out of thin air.

Or again, think of me as a photographer. I strategize how to catch "your good side."

Slogans and Copy

Why do you need someone to write content for you?

Poorly-written text - weak grammar, bad spelling, feeble articulation - is not only a danger to communication. It also suggests unprofessionalism and can hinder people from taking you seriously.

Nor is copy writing a service merely for the barely literate. Even presidents known to be great orators have had speechwriters. Even they realize that they need to stay on message, and do so in a captivating fashion.

Solid spelling and respectable grammar aren't enough. You need someone who can help you get your message out in a way that arrests attention and welds itself into the memory.

Let me be your welder.

I have engaged in public speaking for the better part of three decades, so I know how to communicate well. I have both written and read a great deal since my days in short pants, so I know my way around the English language.

And I've also been a songwriter since youth - which helps me step outside the box and say something a bit differently when appropriate.

You need that. Differentiation. The undifferentiated company or product is invisible in the marketplace; it vanishes into the thick air of competition.

Let's get you visible.