From simple logos to more comprehensive brand identity programs, my work in both graphic design and real-life communication will benefit you and your organization.
I offer the full scope of branding and identity service:
- Logos
- Visual cues and supporting graphics
- Slogans
- Theme characters/"mascots" (CG/3D)
No More Mistaken Identity
Let's capture your good side.
The more diversified the marketplace becomes, the more important it is to develop a clear brand - an identity, a set of associations which people relate to you as a matter of course. The undifferentiated company or product is invisible in the marketplace; it vanishes into the thick air of competition.
Let's get you visible.
While some outfits are all about creating fake personas for their clients, I focus on integrity-based communication. While I eagerly bring originality to the table - such as 3D-based theme characters ("marketing mascots," if you will) - my goal is to take your real strengths and values and build your brand around them.
On that basis, I can help you articulate a strong, coherent identity that people can latch on to. This identity can be brought to life and expressed through a wide variety of complementary elements:
- Company/product naming
- Company/organization or product logo
- Identification of key themes and values
- Striking, meaningful slogans
- Expressive theme colours and supporting graphics
- Theme characters ("marketing mascots")
With that branding work in hand, I can help you consistently apply that identity throughout the various media you're going to need for a comprehensive marketing plan: web site, business cards, and supplementary print materials.
Giving You More Options
I want both of us to be happy with your branding. When drafting a logo, I provide at least two-three solid options for you to choose from. (The Northern EPS logo at top left, for instance, was an option for the client, who ultimately chose a different logo I had developed - see bottom left.)
Even if you're not doing an integrated campaign, a visual identity is important. Below, the logo-like header for the Newsbiter mockup is an example. (Along with the imagery, note the slogan and nickname. All of this contributes to the overall branding.)
